Adobe Creative Cloud is a blessing. But only if you take the time to learn it thoroughly. Of course like many, you may only use a few apps Adobe offers. In my case I use Photoshop, Illustrator, Premiere, and once in a blue moon After Effects.
The result? I can customize and create just about anything I desire. Keep in mind i’ve been at it since 2005. Back when I was using Adobe Photoshop 7.0 on my parent’s computer to create graphics for my myspace and xanga layouts.
Then Youtube came along and made life easier when people started uploading tutorials on just about everything you could want. Little did I know that years later Adobe Creative Cloud would be responsible for creating photo and video ads that would alter my life forever.
As I got into E-commerce in 2013 this was one of my main skill set advantages going in. No I don’t claim to be some wizard at photoshop or premiere but I know more than enough to be better than just about any other marketer out there. Also that’s good news for you if you aren’t a marketer but want to be someone who can create designs and video edits for businesses.
There’s a huge demand for good photo and video creatives. Businesses are willing to pay top dollar for that. Fortunately if you are a marketer AND are willing to learn how to do it yourself. Not only will you save yourself a ton of money but you’ll also be able to rapidly test creatives without having to convey them to somebody else. If you know how to market and do creatives your chances of engineering success skyrockets.
Besides knowing the basics now you can simply plug and play motion graphics. There’s a service called Motion Array that allows you to download as many of these fancy motion graphics, transitions, templates, and even royalty free music as you’d like. Having that service has allowed me to stay at the forefront of the creative marketing game when using Adobe Premiere.
I will say that while the Adobe Creative Cloud is a 100% necessary suite in my arsenal. I don’t think it’s always the fastest way to do simple quick edits. For instance I love to pair Photoshop with a service called Canva for my photo graphic needs. Sometimes I just need to do quick text or a resize for a video. In this case I use an app called inShot on my phone. Should I need to do more advanced things then I’ll do what I need to do in Premiere.
I know, why pay for multiple services? I’m all about saving time which allows me to focus on things that are going to make more money. The Adobe Creative Cloud is one of those services that have proven more than worth it despite it’s relatively high monthly price. I did notice for the last few years though that they usually have a great deal during Black Friday/Cyber Monday. If you feel like you need to wait that may be the opportune time. I was never a patient one when it came to software though. All about taking action now.
